Aware Health, a virtual MSK solution that puts the patient at the center of care, is wrapping its third year in business with 35% member growth, an average member engagement rate of 25%, a 97% surgery avoidance rate, and the industry’s highest NPS score (89), demonstrating its commitment to member satisfaction.
“We are on a mission to break the pain cycle in orthopedic care. Americans are getting elective orthopedic surgeries at the highest rate in history, succumbing to unnecessary risk and driving up costs without any improvement on patient outcomes. We envision a world where every person is empowered to seek evidence-based conservative, active treatment, virtually, before going under the knife unnecessarily,” said Dr. Heidi Ojha, CEO and Founder of Aware Health.
In 2023, Aware Health solidified its role in the musculoskeletal space with the following highlights:
- The company was chosen to participate in Endless Frontier Labs, an early-stage science and technology startup accelerator. More than 1,400 start-ups applied to the program.
- Published a peer-reviewed study showing how Direct Access Musculoskeletal Care Decreases Pain and Improves Job Function. The study also highlights the company’s ability to contain musculoskeletal costs for self-funded employers.
- Drove an average member adherence rate of 70%, measured by significant improvements in functional scores after treatment.
- On average, our members showed functional improvement of 108% using the PSFS scale.
- Members gave us a compassion score of 9.83/10, demonstrating our commitment to the patient experience
- Avoided 97% of elective orthopedic surgeries for members who were planning to get a surgery
- NPS 89
An empowered and exceptional member experience remains at the center of the company’s mission. Member testimonials, which can be found on the company’s Instagram page, highlight the company’s ability to recruit, train and retain top-tier clinical talent. Every clinician at Aware Health is a board-certified Doctor of Physical Therapy and undergoes training on our patient-centric care model.
In reflecting on her experience with Aware Health, one member wrote, “...[Dr. Hall] provided me with proper exercises to manage my neck and back pain as well as provided support and encouragement in other areas of my life; including guiding me on weight loss, sleep and stress goals. I’ve come to think of Dr. Hall as more than a physical therapist; she has become a life coach to me.”
“Our biopsychosocial approach to care puts the patient’s lived experience at the center of diagnosis and treatment. Pain is multifactorial, influenced by a person’s biological, psychological and social conditions. Yet, some of the larger players in this space treat patients with one-size-fits all solutions that don’t get at the complex root causes of pain,” says Dr. Ojha.
Aware Health expects to quadruple its eligible member base in 2024, driven by new logo expansion. The company made investments in talent across its commercial, data analytics and clinical teams in 2023 to meet growth projections.
